Anti-ageing is big business. There isn't a month that goes by where there isn't a new miracle cream or treatment that has come onto the market. It's hard to find the right one that works and actually suits your skin type. One that I keep going back to is the Intense Advanced Serum from the Protect and Perfect line by No7 at Boots. The serum is the UK's first to be clinically proven to deliver anti-wrinkle results that improve over time, when used regularly. This was relaunched last May with a big campaign and a lot of coverage in the media. The serum has been around for the past decade but has now extended its formulation for the ages of 30-45. The consistency is very light and absorbs quickly into the skin. It tackles the 3 main problems of ageing; fine lines, deep lines and crows feet with target ingredients such as Matrixyl 3000 Plus that helps restore the skins' youthful appearance. Trials were conducted over 12 months on 182 women with positive results. I actually ran out a few months ago and didn't repurchase for a while and noticed the difference. I soon went back to it.
Sizes come in 30ml (£24.95) and 50ml (£32.95) and is currently on offer with a 3 for 2.
The serum is also available for the 20-35 age group called Protect and Perfect Advanced.